A growing number of parents are becoming concerned over the limitations of their college savings options and the poor returns they’re generating. 529 college savings plans have been criticized for their anemic returns and high fees, and parents are often limited to plans available in their state. One option that is receiving much more attention by college savers seeking greater returns is the Education Savings Account (ESA). The big reason is that, with an ESA, you are free to establish an account with any financial institution and invest in any vehicles offered through that institution. This will enable you to fashion together your own mix of investments tailored to your growth objective and risk tolerance.